One company's journey with Colbea goes full circle

One company's journey with Colbea goes full circle

Colbea is a not-for-profit business support and enterprise agency for SMEs, acting as a catalyst for business success across Essex, offering businesses the support they need to work, learn, and grow.

Countless clients have passed through their doors since they were established in 1982, many going on to form successful businesses. Once such business came to Colbea in 2016 and participated in Colbea’s business training courses. Helen Armstrong went on to expand her business, Silver Cloud HR, further and is now proud to work with a number of global retailers and law firms, as well as clients in the healthcare and financial services sectors.

Helen started Silver Cloud in 2009 after recognising a gap in the market for a boutique HR technology consultancy which could offer independent, cost-effective advice on HR systems, implementation, and more. Helen is also a mentor for women-in-business in the Not-for-Profit sector.

Helen decided to become a Colbea sponsor in 2022 after attending Colbea’s business leader sessions, recognising how their support would be invaluable for other SMEs, and to give back to the community which supported her business in its infancy.

Helen Armstrong, Silver Cloud HRs CEO says “I’m looking forward to supporting Colbea and their clients in its mission to help new and growing businesses, and give them access to the same opportunities I had”.

Ashleigh Seymour-Rutherford, Colbea’s Chief Executive says “Silver Cloud HR’s business model has been a shining example to many established businesses during the pandemic and Helen has provided an established SMEs insight into the ups and downs during her journey and implementation of her flexible working from home business model.  We are delighted that Helen and the Silver Cloud HR team have come on board as a Colbea sponsor and come full circle.”

Being a Colbea sponsor directly contributes to key business support initiatives being delivered locally and across the wider county, helping to develop new entrepreneurs and enable more established businesses to take their next steps.

2021 saw another busy year navigating the pandemic waters and supporting SMEs through a turbulent time for the economy. Thanks to support from companies like Silver Cloud HR, Colbea are able to continue and grow its business support services. Welcome to the #ColbeaCommunity!

If you would like further information on how to be a sponsor, contact Craig Baston, Colbea’s Operations & Partnerships Manager at